Lessons from K-pop’s Global Success
Applying K-pop success strategy to business K-pop has entrenched itself as a bona fide phenomenon in Asia and is rapidly extending its reach to new markets. Companies in other industries can benefit from its success by deploying K-pop based products and tourism packages, using K-pop stars as spokesmen, and piggybacking on K-pop’s transnational appeal. Companies can also learn from K-pop’s system of rigorous training and long-term planning. K-pop’s gloal reach On the heels of the successful launch of Korean TV dramas in foreign markets, K-pop began to make inroads in China, Japan and Thailand in the early 2000s. In recent years K-pop has expanded into Europe, the Middle East and the Americas in a second “Korean Wave.” K-pop’s current reigning girl group, “Girls’ Generation,” made their nationwide US debut with an appearance on “The Late Show with David Letterman” and “Live! With Kelly” this year. In addition to highly well-received international tours, K-pop has experienced e...
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